Israel has launched a multimillion-dollar initiative aimed at promoting a more positive image of the country on artificial intelligence platforms. According to a report by Axios cited by Anadolu, the Israeli government hired Brad Parscale, a close associate of former U.S. President Donald Trump and a Republican digital strategist, in September to lead the online campaign. Parscale, who managed Trump’s 2020 election campaign, was tasked with influencing AI systems that he believed relied heavily on critical or negative information about Israel.

The report stated that Parscale’s team began developing a project designed to make AI systems portray Israel in a more favorable light. Although the team has claimed progress, it remains uncertain how much their strategies have actually affected AI-generated outputs. Meanwhile, public opinion in the United States toward Israel has become increasingly negative. A recent Pew Research survey found that 60 percent of Americans now hold unfavorable views of Israel, up from 53 percent the previous year.

The initiative underscores Israel’s growing concern about its digital reputation and the influence of AI-driven narratives on global perceptions.