TwelveLabs, a company specializing in video understanding technology, has announced the launch of Rodeo, its first application-layer product. Rodeo introduces AI agents directly into video production workflows, allowing creators to find, edit, and assemble footage using natural language. The product marks TwelveLabs’ transition from being solely an infrastructure provider to offering tools that place its video intelligence capabilities directly in the hands of creators.

Rodeo enables users to describe the content they need, after which TwelveLabs’ AI searches their entire footage library to locate and assemble relevant clips instantly. The technology’s contextual understanding allows it to identify not only what appears in a video but also why it matters, helping creators save hours of manual searching. The system eliminates the need for complex IT setups, making advanced video intelligence accessible to producers, editors, and directors.

Rodeo is powered by TwelveLabs’ Marengo 3.0 and Pegasus 1.5 models, which together provide state-of-the-art performance in long video understanding. The company positions Rodeo as a natural evolution of its model-layer innovations, aiming to help creators move from raw footage to finished stories more efficiently.