Apple’s iPhone sales in China rose by 8% in the April–June quarter of 2025, marking the first growth in two years, according to Counterpoint Research. Discounts on the iPhone 16 series and attractive trade-in offers ahead of the 618 Shopping Festival drove the increase. While the growth is encouraging for investors, Apple still faces stiff competition, especially from Huawei, which saw a 12% sales rise. Apple remains in third place in China’s smartphone market behind Huawei and Vivo, and experts urge more innovation to retain its position.