The US Federal Trade Commission (FTC) reported that American consumers lost about 2.1 billion dollars to social media–based scams in 2025. The report identified social media as the leading source of financial losses compared to other fraud channels. Around 30 percent of victims said their scams began on social platforms, with Facebook accounting for the highest losses, followed by WhatsApp and Instagram.

The FTC found that online shopping scams were the most common, with over 40 percent of victims saying they ordered products after seeing social media ads. These included clothing, cosmetics, car parts, and even pets, often from fake or unfamiliar websites. Investment scams caused about 1.1 billion dollars in losses, while romance scams also grew, with 60 percent of those victims reporting initial contact through social media.

The FTC advised users to limit who can view their posts and personal information, avoid investments suggested online acquaintances, and research sellers before making purchases. Analysts warned that as social media use expands, targeted advertising and personal data misuse are increasing fraud risks, making stronger platform security and user awareness essential.