A new four-star hotel, Best Western Plus Bay Hills, owned by Gold Sands Group, was inaugurated on November 15 in Himchari, Cox’s Bazar. Managed by the American top-grade hotel chain Best Western, the property is uniquely positioned to offer panoramic views of both the hills and the sea from every suite. The grand opening ceremony began with a recitation from the Holy Quran and featured a series of events including a rally, ribbon-cutting, horse carriage promotions, Marine Drive lighting, celebrity and influencer engagements, a musical barbecue night, and a cultural evening. The event was attended by the CEO of Gold Sands Group, Shahadat Hossain Bahar, along with senior company officials, local administrative representatives, and business leaders. In his remarks, the CEO expressed gratitude to all attendees and reaffirmed the company’s commitment to contributing to the growth and development of Bangladesh’s tourism industry.