Two Bangladeshi multiplexes, Lion Cinemas in Keraniganj and Madhuban Cineplex in Bogura, have begun screening live FIFA World Cup matches instead of films to attract audiences. The initiative, launched amid a shortage of quality movies and declining viewership, has drawn strong public interest. Lion Cinemas has already shown several matches across its four screens, with most shows reportedly going houseful as fans buy multiple tickets to enjoy the games with friends and family.

Madhuban Cineplex started its large-screen broadcasts with the Argentina–Egypt match on Tuesday. Managing Director Sayekhuzzaman said the decision followed a sharp drop in cinema attendance, with some shows drawing as few as ten viewers and causing financial losses. To counter this, the cineplex priced tickets at 100 and 200 taka. If the current response continues, the management plans to screen the semifinal and final matches as well.

The move reflects a creative attempt by theater owners to sustain operations and reconnect with audiences through live sports entertainment.