Following the start of election campaigning on January 22 for Bangladesh’s 13th national parliamentary election scheduled for February 12, Google Trends data show that the Bangladesh Nationalist Party (BNP) has drawn the highest online search interest. Between January 22 and January 26, BNP recorded an average search interest of 67 percent, ahead of Bangladesh Jamaat-e-Islami at 45 percent, the National Citizen Party (NCP) at 11 percent, and Islami Andolon Bangladesh at 4 percent.

The report, based on Google Trends analysis, highlights that users searched for these parties using various keywords in both Bangla and English. Alongside online searches, social media engagement also reflects similar patterns. BNP’s official Facebook page has 4.73 million followers, followed by Jamaat-e-Islami with 3 million, Islami Andolon Bangladesh with 1.6 million, and NCP with 1.4 million.

The data indicate that digital interest and social media presence are playing a significant role in the ongoing election campaign, which is being conducted both offline and online across Bangladesh.