Saudi Arabia has begun allowing wealthy non-Muslim foreign residents to buy alcohol, easing a 73-year-old ban. The change follows the 2024 opening of a liquor store in Riyadh’s diplomatic quarter for foreign diplomats. By late 2025, new rules were quietly introduced permitting affluent non-Muslim expatriates to purchase beer, wine, and spirits from the same outlets.

To qualify, buyers must hold a premium residency permit costing 100,000 riyals annually or earn at least 50,000 riyals per month. Muslim expatriates remain barred from purchasing alcohol, and buyers must present their residency card and declare their religion at the store. The policy marks a significant shift in the kingdom’s long-standing restrictions on alcohol sales.

Saudi Arabia originally banned alcohol in 1952. The recent relaxation is part of broader social and economic reforms aimed at reshaping the country’s image as more moderate and investment-friendly.