Adviser Sheikh Bashiruddin has urged entrepreneurs to focus on functionality and aesthetics to expand jute products in both domestic and global markets. “You cannot go far by only producing flowers and fruits out of jute—functional items must be developed,” he said.
The government has already initiated the distribution of 30 million jute bags, with plans to scale up to 100 million, offering 30–40% subsidies to support marketing. He stressed that entrepreneurs must consider three factors when developing products: utility, design, and market access potential.