Meta CEO Mark Zuckerberg is reportedly developing an AI clone of himself to attend meetings and provide feedback to employees, according to the Financial Times. The AI version is being trained on Zuckerberg’s image, voice, mannerisms, tone, and public statements so that employees can feel more connected to him through digital interactions. Zuckerberg is personally involved in training the avatar and spends several hours each week coding and reviewing Meta’s AI projects.

The Financial Times report adds that if the experiment with Zuckerberg’s AI avatar proves successful, Meta may allow creators to build their own AI avatars. In 2024, Meta demonstrated a live example of an AI persona for creators and began letting them create AI versions of themselves to respond to Instagram comments. The company also offers custom AI chatbots, though it recently restricted teen access to the feature.

A separate project, reported by The Wall Street Journal in March, involves Zuckerberg creating an AI agent to help him complete tasks, distinct from the avatar being developed for Meta’s internal use.