A large digital billboard campaign in central London has drawn attention for accusing the United Arab Emirates (UAE) of supporting Sudan’s Rapid Support Forces (RSF), a paramilitary group accused of atrocities during the Sudanese civil war. The campaign, organized by U.S.-based nonprofit Avaaz, uses AI-generated imagery showing a woman taking a selfie in Dubai, juxtaposed with war-torn Sudan in the reflection, carrying the caption: “Your selfie won’t look so good if you knew what they’re doing in Sudan.”

The billboard, projected on a moving van and looping every 80 seconds, includes a QR code linking to investigative reports from outlets such as *Middle East Eye*, *The Guardian*, and *The New York Times*. Passersby in London expressed surprise at the UAE’s alleged involvement, with some saying the campaign changed their perception of Dubai. The UAE has denied arming the RSF, calling related media reports fabricated, but analysts cite flight data, weapons serial numbers, and diplomatic sources suggesting ongoing Emirati support.

The campaign underscores growing international scrutiny of the UAE’s regional military activities and its potential implications for diplomatic relations with Western allies.