Starbucks announced Wednesday the launch of a beta app within ChatGPT designed to help customers discover new drink options. Users can enable the Starbucks app through ChatGPT’s app directory and interact with it by including “@Starbucks” in their prompts. The tool allows customization and location selection, but final orders must still be completed through the Starbucks app or website, maintaining integration with the company’s loyalty program. Paul Riedel, senior vice president of digital and loyalty, said the initiative aims to meet customers at their moment of inspiration rather than starting from a menu.

The move is part of Starbucks’ broader “Back to Starbucks” turnaround strategy to attract U.S. customers back to its cafes. The company has reintroduced seating, streamlined its menu, and added new loyalty tiers. It has also promoted drink discovery through its mobile app’s trending beverage and secret menu features, targeting Gen Z consumers who favor unique beverages.

This beta app marks Starbucks’ continued use of generative AI and collaboration with OpenAI, following its earlier Green Dot Assist tool for baristas. Other major retailers like Walmart, Etsy, and Booking.com are also experimenting with ChatGPT integrations to enhance shopping experiences.