Meta has changed how Facebook calculates content reach, prioritizing original, high-quality posts while reducing distribution for low-quality or mass-produced AI-driven material. The policy, reported on August 19, 2026, does not ban AI-generated content outright, but posts lacking meaningful human creative input or editing will appear less often in News Feed and Reels.

Meta assesses originality by looking for a creator’s contribution, including an original idea, editing, commentary or distinctive presentation. Downloading and reposting others’ videos, adding logos or subtitles, or changing playback speed will not qualify as original content. A Meta newsroom announcement in March said original creators would receive greater reach and earning opportunities, while unoriginal material would be deprioritized.

AI-generated images, audio and realistic videos must carry a “Made with AI” label. The label has appeared on regular posts since May and has been automatically added to advertisements since July. Meta said AI use alone will not remove monetization eligibility, but monetization will be stopped for unoriginal, mass-produced or reposted content. Analysts say Facebook increasingly recommends content from pages users do not follow, while artificial engagement is receiving less reach.