The West Bengal Information and Culture Department has issued a directive making it mandatory for all cinema halls and multiplexes in the state to screen at least one Bengali film every day of the year. This show must be scheduled during prime time—between 3 pm and 9 pm. The move comes amid concerns that Bengali films are increasingly sidelined in favor of other languages, limiting audience access. Analysts say the decision sends a strong cultural message at a time of growing linguistic tensions in India.