X has announced a new feature that allows users to listen to long-form articles within the app, using the voice of xAI’s Grok artificial intelligence chatbot. The articles will now include a “Listen” button, enabling audio playback both while scrolling through X and when switching to other apps through background play. The feature aims to make it easier for users to consume lengthy content and help creators reach wider audiences.
The update is part of X’s broader strategy to attract content creators and boost exclusive, in-depth posts on the platform. X is particularly focused on long-form content because such material provides richer data for its xAI projects, which use information shared on X to improve AI outputs. Grok, xAI’s main product, relies on language understanding and real-time insights drawn from X discussions.
According to X’s head of product Nikita Bier, X Articles have grown 18 times over the past three months. The company has also incentivized creators with a $1 million prize for top-performing articles, underscoring its push to expand long-form content and strengthen its AI ecosystem.
X announced a new option that will enable users to listen to long-form articles posted to the app, powered by the voice of xAI’s Grok artificial intelligence chatbot. X’s long-form articles will now be displayed with a “Listen” button when they appea
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