A Kaspersky survey of 7,200 people across several countries found that many Gen Z users treat artificial intelligence as more than a tool for information and work. Published on August 19, 2026, the findings show that 27% of Gen Z respondents speak with AI as if talking to a friend, while 28% seek advice on personal matters they do not easily share with other people.
AI use is also more common among Gen Z than among other generations, according to the research. Some 47% of surveyed young people said they use AI daily or regularly. The most common uses were searching for information, cited by 56%, studying at 49%, generating new ideas at 47%, and workplace tasks at 39%.
The survey also pointed to security concerns. Only 42% of Gen Z AI users regularly take protective measures, including verifying AI-generated information through reliable sources and avoiding sharing personal or confidential data. Another 52% do so occasionally, while 6% take no precautions. Kaspersky AI Technology Research Center group manager Vladislav Tushkanov said personal AI interactions should not be considered fully private or reliable conversations.
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