Forkan Haider Chowdhury, ambassador and adviser of Netherlands-based United Dutch Exporters (Unidex), said that opportunities for Bangladeshi food products in European markets are expanding. He emphasized that ensuring international standards, building long-term business relationships, and maintaining regular market connections could further increase demand for Bangladeshi goods. The current market value of these exports already exceeds hundreds of crores of taka annually.
Unidex, founded in 1989 by Roland Jansen, has grown from a small operation into one of Europe’s largest ethnic food distribution networks. The company operates in both ethnic and mainstream retail markets, supplying products across Europe from Helsinki to Malta. It sources food items from countries including Ghana, Nigeria, Norway, China, and Bangladesh. Under Chowdhury’s initiative, Bangladeshi brands such as Pran, BD Food, Ifad, and Danish have entered European markets through Unidex.
Recently, Unidex merged with the Europe-based Asian Food Group, significantly increasing its purchasing power and distribution capacity. Chowdhury noted that this expansion creates new opportunities for producers from Bangladesh and other countries to access European markets.