Two mobile apps designed to identify and avoid American-made products have surged to the top of the Danish App Store following renewed tensions between Denmark and the United States. The rise comes after Trump’s threats to take control of Greenland, a Danish territory, prompted European consumers to push back. The apps, NonUSA and Made O’Meter, help users scan product barcodes to check their origin and suggest local alternatives. NonUSA reached the No. 1 position on Wednesday, while Made O’Meter climbed to No. 5.
According to market intelligence provider Appfigures, downloads for these apps have increased by 867% over the past week across iOS and Android platforms. The Danish App Store, which also serves Greenland, has seen a wave of grassroots boycotts that include canceling U.S. vacations and dropping subscriptions to American streaming services. NonUSA’s top markets now include Denmark, Norway, Sweden, and Iceland, reflecting a broader Nordic participation in the movement.
Although Denmark’s app market is relatively small, the surge underscores how political tensions can quickly influence consumer behavior and digital trends across the region.
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