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Text-based social network X saw a nearly 10% drop in daily active users in Q2 2025 compared to last year, as competition from Meta’s Threads intensifies. While X still leads with significantly more users than Threads and Bluesky, Threads’ rapid growth—up 127.8% year-over-year—raises doubts about X’s long-term dominance. Despite this, X users spend four times longer daily on the platform than Threads users. Bluesky gained users last year amid U.S. election protests but has slowed since early 2025.

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Bonik Barta 12 Jul 25

X’s User Base Declines, Competition Intensifies

Amid the announcement of CEO Linda Yaccarino’s resignation, the text-based social network X is facing renewed competition. In the second quarter of 2025 (April–June), the platform’s daily active users declined by nearly 10 percent compared to the previous year. This information was recently reported by app analytics firm Sensor Tower, according to TechCrunch.


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