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Bangladesh National

Reviving Tradition: How Gulshan Ara Turned Rangpur’s Shataranji into a Growing Online Business

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1Nojor Desk
  • 20 Jun 25
  • 05:32 PM

Gulshan Ara, a woman entrepreneur from Gazipur, has transformed Rangpur’s traditional handwoven rug, Shataranji, into a thriving online business. Starting with a personal purchase, she now sells through her Facebook page "Crafty Touch." Made by rural artisans using wooden looms, these colorful and eco-friendly rugs reflect rich cultural heritage. Gulshan ensures quality and fair trade while aiming for international exports. Despite challenges like customization limits and artisan availability, she dreams of making “Made in Bangladesh” Shataranjis globally recognized.

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Amar Desh 20 Jun 25

Traditional Handicraft "Shataranji"—A Tale of Heritage and Entrepreneurship

The Traditional Craft of Shataranji Gulshan Ara sells Shataranji, a traditional Geographical Indication (GI) product from Rangpur, Bangladesh. These colorful, beautifully designed rugs often require customers to feel them by hand to truly appreciate their quality. A brief conversation with Gulshan Ara reveals her passion for this environmentally friendly and heritage-rich craft.

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