Netflix, Inc. announced its acquisition of InterPositive, a filmmaking technology company founded by Ben Affleck that develops AI-powered tools designed specifically for filmmakers. The acquisition brings InterPositive’s entire team into Netflix, with Affleck joining as Senior Advisor. Both companies share a mission to use emerging technology to protect and expand creative choice, aligning with Netflix’s long-standing belief that innovation should serve storytellers and the creative process.

Affleck founded InterPositive in 2022 after observing limitations in early AI production models. He and a small team of engineers, researchers, and creatives built proprietary datasets and models focused on filmmaking techniques rather than performances. Their tools are designed to preserve artistic judgment and creative intent while addressing real-world production challenges such as missing shots or lighting inconsistencies. Netflix executives Elizabeth Stone and Bela Bajaria emphasized that the partnership reflects a shared commitment to empowering creators rather than replacing them.

The collaboration aims to extend access to responsible, filmmaker-centered AI tools across Netflix’s creative community, reinforcing the company’s focus on innovation that enhances, rather than diminishes, human creativity.