Gold prices have soared past $4,200 per ounce in 2025, setting record highs and marking the strongest performance since 1979. While jewelry remains the dominant consumer of gold globally, demand is rising sharply across three key non-jewelry sectors: investment, central bank reserves, and technology. According to the World Gold Council, total gold demand in the first half of 2025 reached 2,455 tons—3% higher than last year—driven by strong investment amid economic uncertainty. Investors view gold as a “safe haven,” with investment demand reaching 1,180 tons in 2024, up 25% year-on-year. Central banks purchased 1,046 tons to diversify reserves and reduce reliance on the U.S. dollar, marking their third consecutive year above the 1,000-ton threshold. Meanwhile, gold’s use in technology—especially electronics and AI hardware—continues to grow due to its excellent conductivity and corrosion resistance.