Indian Prime Minister Narendra Modi met Italian Prime Minister Giorgia Meloni in Rome, where he humorously gifted her a packet of 'Melody' chocolate-caramel toffees made by Parle Products. Following Meloni’s sharing of the gift video on social media, the clip quickly went viral, sparking a wave of online memes combining their names as 'Melody'.

Within minutes of the video’s circulation, investors on Dalal Street began searching for 'Parle' on the Bombay Stock Exchange and rushed to buy its shares. However, they mistakenly purchased shares of Parle Industries, a company unrelated to Parle Products, which actually manufactures Melody toffees but is not publicly listed. Parle Industries operates in infrastructure, housing, paper, and recycling sectors.

Despite a broader market downturn due to global concerns over the Iran war, Parle Industries’ share price rose by 5 percent within an hour of the video’s release, climbing from 4.95 to 5.25 rupees. The company’s stock, which had fallen 68 percent over the past year, briefly rebounded thanks to the viral diplomatic moment.