Israel has launched a large-scale campaign using artificial intelligence to improve its image and influence public opinion in the United States, according to a report by The Wall Street Journal published on Saturday. The report claims that more than $45 million has been spent on the initiative, which sent millions of AI-generated messages to U.S. citizens under names such as “Emma,” “Sarah,” and “John.” These messages appeared to come from a group called “Friends for Peace,” though no such organization was found to exist.

The Wall Street Journal reported that the campaign is part of a contract led by Brad Parscale, former campaign manager for U.S. President Donald Trump. The AI messaging firm Sparkfire reportedly received $6.5 million by mid-May. Parscale’s team also created pro-Israel websites and online content aimed at generating more favorable responses about Israel on AI platforms like ChatGPT and Claude.

The report added that at least six firms were hired for the operation, and about three dozen individuals registered as foreign agents working for Israel. The Israeli Foreign Ministry did not respond to the newspaper’s request for comment.