The eastern Chinese city of Ningbo has introduced a new incentive program to counter the country’s declining marriage rate. According to the city’s Civil Affairs Department, newly married couples will receive eight cash vouchers worth a total of 1,000 yuan (about $141 or £107). These vouchers can be used for wedding photography, ceremonies, celebrations, hotels, shopping, and other marriage-related services. The vouchers will be distributed on a first-come, first-served basis. Similar initiatives have been launched in other eastern cities such as Hangzhou and Pinghu, running through the end of the year. Official data show that over 6.1 million couples registered marriages last year, down nearly 20% from 7.68 million in 2023. Analysts attribute the decline to high child-rearing and education costs. In response, Chinese authorities have promoted policies encouraging marriage and childbirth, including “love education” programs at universities and local government support for marriage at an “appropriate age.”