Bangladesh’s political parties have intensified their online campaigns ahead of the February 12 national election, with viral songs, short dramas, and emotional voter interviews dominating social media platforms. A song supporting Jamaat-e-Islami, released in November, sparked a wave of digital campaign music from rival parties including the BNP and the National Citizen Party. The online battle began weeks before physical campaigning started on January 22, as parties sought to attract young voters who played a key role in the ouster of former Prime Minister Sheikh Hasina.

Analysts say the surge in digital campaigning reflects Bangladesh’s massive online population, with about 130 million internet users and over 60 million on Facebook alone. Nearly 44 percent of voters are aged 18 to 37, many voting for the first time after years of disputed elections. BNP’s online content focuses on policy promises such as a proposed “family card” program, while Jamaat-linked materials often criticize both BNP and India. The interim government and the NCP are also running online drives supporting a “yes” vote in the upcoming referendum.

Experts note that online campaigning now rivals traditional rallies, shaping offline discussions and voter sentiment nationwide.