Meta Platforms and eyewear manufacturer EssilorLuxottica have jointly announced the launch of a new line of AI-powered smart glasses priced at 299 US dollars. The product, named 'Meta Glasses', will be significantly more affordable than last year’s 800-dollar 'Ray-Ban Display' model, aiming to make AI-integrated wearables accessible to a wider consumer base.

Although developed in partnership with Luxottica, this marks the first eyewear series released under Meta’s own branding rather than Luxottica’s well-known labels such as Ray-Ban or Oakley. The glasses will be available in multiple colors and shapes, including a rectangular design and a slim oval frame created in collaboration with media personality Kylie Jenner. The devices will feature Meta’s first in-house AI model, 'Muse Spark', developed by its Superintelligence Labs to deliver advanced Meta AI services.

Unlike Snap’s smart glasses that overlay digital content on real-world views, Meta’s new glasses focus on text display and direct AI interaction, highlighting the company’s continued investment in personal artificial intelligence technologies.