Ahead of Durga Puja, West Bengal’s fish markets are flooded with hilsa from Gujarat, with nearly 4,000 tons arriving in just six weeks. Traditionally, hilsa from Bangladesh’s Padma and Meghna rivers are prized for their unique aroma and sweetness, but supply remains uncertain. Experts and traders say Gujarat’s catch lacks that signature flavor. With Odisha’s catch limited and juveniles still being sold illegally in local markets, Bengalis are reluctantly turning to less flavorful alternatives.