OpenAI has dismissed recent speculation that advertisements are being introduced into ChatGPT, clarifying that no active ad testing or deployment is underway. The company’s ChatGPT head, Nick Turley, stated that users will instead gain more control over the app’s suggestion section, which had sparked confusion after screenshots resembling ads circulated online.

Turley emphasized that the screenshots shared by some users were either fake or misinterpreted, and reiterated that OpenAI has not conducted any live advertising experiments. He added that if the company ever decides to introduce ads, it will do so transparently and with user interests in mind. Meanwhile, Chief Research Officer Mark Chen confirmed that the suggestion feature has been temporarily disabled as the team explores ways to enhance user customization.

The clarification comes as OpenAI refocuses on improving ChatGPT’s user experience following Google’s release of its Gemini 3 model. CEO Sam Altman has reportedly instructed staff to pause new feature rollouts temporarily to strengthen the platform’s performance and reliability.