Meta has removed Instagram’s new artificial intelligence-based image generation feature called “Muse Image” following widespread criticism. The feature, launched earlier in the week, allowed users to create new images based on publicly available Instagram photos simply by mentioning the account name. However, concerns quickly arose over privacy violations and potential misuse, as the system did not notify or seek consent from the original photo owners.

Users, artists, and talent management agencies criticized the feature, warning that it could be exploited to create fake or misleading images, particularly targeting women. In a blog post, Meta stated that the feature was intended to make creative work easier while giving users control over how their images were used. The company acknowledged that user reactions did not meet expectations and that the feature failed to achieve its intended goals.

Experts cited in reports noted that incidents of fake image generation using AI are increasing rapidly, emphasizing the need for stronger safeguards around privacy, consent, and misuse prevention before deploying such technologies.