The three-day International B-Beauty Tech Expo 2026 will be held in Dhaka from July 16 to 18 at the Bashundhara International Convention City (ICCB). Organized by WEM Bangladesh Limited, the event aims to boost investment, modern technology adoption, and local production capacity in Bangladesh’s beauty, cosmetics, personal care, wellness, and beauty technology sectors. The announcement was made at a press conference at the Dhaka Reporters Unity office.

According to the organizers, companies and brands from Bangladesh, China, India, Pakistan, South Korea, Thailand, Turkey, and the United Arab Emirates will participate. The expo will feature over 60 exhibitors and 120 local and international brands, with around 8,000 industry visitors and business representatives expected. The event is positioned as a platform for international business networking, investment, and technology transfer.

Organizers highlighted that Bangladesh’s beauty and personal care market is valued between 10 and 12 billion US dollars, with potential annual growth of 6 to 9 percent. They expect the expo to help reduce import dependency, attract foreign investment, and create up to 800,000 new jobs over the next decade through enhanced local production and technology transfer.