Inca Kola, a nearly century-old golden-yellow soda, remains Peru’s favorite soft drink, outshining global giant Coca-Cola. Created in 1935 by British immigrant Joseph Lindley, its unique blend of 13 spices symbolizes Peruvian pride. During WWII, anti-Japanese sentiment halted Coca-Cola supplies to Japanese-owned stores, allowing Inca Kola to dominate. Despite selling 50% shares to Coca-Cola in 1999, local ownership and cultural significance keep Inca Kola deeply embedded in Peru’s identity and daily life.