Inca Kola, a nearly century-old golden-yellow soda, remains Peru’s favorite soft drink, outshining global giant Coca-Cola. Created in 1935 by British immigrant Joseph Lindley, its unique blend of 13 spices symbolizes Peruvian pride. During WWII, anti-Japanese sentiment halted Coca-Cola supplies to Japanese-owned stores, allowing Inca Kola to dominate. Despite selling 50% shares to Coca-Cola in 1999, local ownership and cultural significance keep Inca Kola deeply embedded in Peru’s identity and daily life.
There are very few countries in the world where Coca-Cola is not the most popular soft drink. Peru is one of those rare countries. There, Coca-Cola’s place has been held by a nearly 100-year-old local beverage — Inca Kola. This golden-yellow soda is considered a symbol of Peru’s ethnic pride and heritage.
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